1. A person who used his or her expertise to gain access to other people's computers to get information illegally or do damage is a
A) hacker
B) analyst
C) instant messenger
D) programmer
E) spammer
2. The simultaneous processing of two or more programs by multiple processors is-
A) multi programming
B) multi tasking
C) time-sharing
D) multi processing
E) None of these
3. A central computer that holds collections of data and programs for many PCs, workstations, and other computers is a(n)-
A) super computer
B) mini computer
C) laptop
D) server
E) None of these
4. The basic unit of a worksheet into which you enter data in Excel is called a-
A) tab
B) cell
C) box
D) range
E) None of these
5. The piece of hardware that converts your computer's digital signal to an analog signal that can travel over telephone lines is called
A) red wire
B) blue cord
C) tower
D) modem
E) None of these
6. Also called laptop computers, ..... are lightweight, portable computers with built-in monitors, keyboards, hard disk drives, batteries, and AC adapters.
A) desktop computers
B) micro computers
C) notebook computers
D) workstations
E) None of these
7. Total memory of system can be known using
A) DIR commands
B) MEM commands
C) Warm boot
D) TOT MEM commands
E) None of these
8. Tiny, specialized microprocessors installed in 'smart' appliances and automobiles are called
A) micro computers
B) micro controllers
C) servers
D) workstations
E) None of these
9. A system that connects, usually by special cables, a group of desktop PCs and other devices such as printers in an office or a building is called .......
A) local area network
B) client
C) internet
D) World Wide Web
E) None of these
10. An input device that converts letters, numbers, and other characters into electrical signals readable by a processor is called a .........
A) keyboard
B) mouse
C) printer
D) speaker
E) None of these
11. Semi Conductor Memory is known as
A) RAM
B) ROM
C) PROM
D) EPROM
E) None of these
12. Banks and other big organizations requiring large data storage use:
A) Micro Computers
B) Nano Computers
C) Mainframe Computer
D) Workstation
E) None of these
13. Users access mainframes by means of a ......, which has a display screen and a keyboard.
A) client
B) server
C) terminal
D) local area network
E) None of these
14. The cut, copy, and paste buttons are normally located on which toolbar?
A) Status
B) Menu
C) Standard
D) Formatting
E) Title
15. Which of the following is NOT an example of a download?
A) Saving pictures from the internet to your hard drive.
B) Storing a map for your vacation from the internet to your hard drive.
C) Saving a presentation to a CD.
D) Saving a program from an internet site to your hard drive.
E) None of these
16. The .gov, .com, .net and .edu extensions are examples of ........
A) emoticons
B) FAQs
C) top-level domains
D) URLs
E) None of these
17. .......tags, when placed on an animal, can be used to record and track in a database all of the animals movements.
A) POS
B) RFID
C) PPS
D) GPS
E) None of these
18. Which of the following is an example of an input device?
A) scanner
B) speaker
C) monitor
D) printer
E) None of these
19. The OSI model is divided into....... processes called layers.
A) 5
B) 6
C) 7
D) 8
E) None of these
20. Which of the following is world's fastest super computer?
A) TOI Tech
B) K-computer
C) Tianhe-1A
D) Param E) None of these
21. Calling on the prospective customers is known as........
A) Call
B) Communicating
C) Prospecting
D) Courtesy
E) None of these
22. Business demand which finally comes from the demand for consumer goods is called....
A) Demand
B) Consumer Demand
C) Derived Demand
D) Sales Demand
E) None of these
23. Consumer behaviour, 'Perception' is a process through which
A) A consumer make ultimate purchasing
B) A consumer's mind receives, organizes and interprets physical stimuli
C) A consumer is repeated
D) A consumer is satisfied
E) None of these
24. Reducing the business portfolio by eliminating products or business units that are not profitable or that no longer fit the company's overall strategy is called .....
A) Downsizing
B) Eliminating
C) Selling
D) Closing
E) None of these
25. During pricing, the factors customers' demand, cost function and the competitors' prices are collectively known as
A) 3Cs
B) Consumer Cs
C) Competitions Cs
D) C factors
E) None of these
26. A strategy for company growth through starting up or acquiring business outside the company's current product and markets is.....
A) Upsizing
B) Acquiring
C) Diversification
D) Centralisation
E) None of these
27. A formalized means of obtaining information that is to be used making marketing decisions is known as
A) Marketing Research
B) Business Research
C) Project Report
D) Market Mix
E) None of these
28. The collection of business and products that make up the company is ..........
A) marketing
B) business
C) business portfolio
D) market portfolio
E) None of these
29. The method of sending promotional items to clients is called
A) Drip Marketing
B) Direct Marketing
C) Retailing
D) Advertisement
E) None of these
30. A ........ is a formalized set of questions for collecting information for research.
A) Data collation
B) Information gathering
C) Questionnaire
D) Data collection
E) None of these
31. Any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor is .......
A) Positioning
B) Advertising
C) Direct Marketing
D) Selling
E) None of these
32. Demonstration is an exercise to .......
A) attractively pack and display the goods
B) understand the customers
C) prove the characteristic of the product
D) knowing the buying power of the customers
E) None of these
33. A promotion strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand is called .......
A) Push Strategy
B) Pull Strategy
C) Promotion Mix
D) IMC Mix
E) None of these
34. A short term incentives to encourage the purchase or sale of a product or service is called ......
A) Sales
B) Advertising
C) Sales Promotion
D) Dividend
E) None of these
35. The extant to which a product's perceived performance matches a buyer expectations is known as
A) Customer Perceived Value
B) Customer Satisfaction
C) Customer Value
D) Customer Demand
E) None of these
36. In marketing, 'Initiator' is a term which describes
A) Who determines that some need is not being met and authorities a purchase to rectify the situation
B) Who most directly involved in the consumption of the product
C) Both (A) and (B)
D) Only A
E) Neither (A) nor (B)
37. A persuading communication between the Company's representative and a prospective buyer lies under the class of............
A) Personal Selling
B) Direct Marketing
C) Function Selling
D) Target Marketing
E) None of these
38. Human wants that are backed by buying power is known as .........
A) Demand
B) Derived demand
C) Consumer demand
D) Buying power
E) None of these
39. Which among the following is not an example of Direct marketing ......
A) Departmental stores
B) Catalog Marketing
C) Mail order sales
D) Online Marketing
E) None of these
40. The process of evaluating each market segment attractiveness and selecting one or more segments to enter is known as ....
A) Segmentation
B) Market Positioning
C) Target Marketing
D) Market Mix
E) None of these
ANSWERS: 1-A; 2-D; 3-D; 4-B; 5-D; 6-C; 7-B; 8-B; 9-A; 10-A;
11-A; 12-C; 13-C; 14-C; 15-C; 16-C; 17-B; 18-A; 19-C; 20-B;
21-A; 22-C; 23-B; 24-A; 25-A; 26-C; 27-A; 28-C; 29-A; 30-C;
31-B; 32-C; 33-B; 34-C; 35-B; 36-A; 37-A; 38-A; 39-A; 40-C;
